creating products that work better, look better and go further…

A dictionary definition of Industrial Design is “a process of design applied to physical products that are to be manufactured by mass or batch production. The creative act of determining and defining a product’s form and features.”

Like all compact descriptions this doesn’t tell the whole story, that is why we have summarised our offer as ‘creating products that work better, look better, and go further’.

work better

It is often said that ‘form follows function’. However, the definition of function should not be limited to pure engineering or physics, perhaps at the expense of beauty or personality.

We think of function in the emotional sense as well as the physical sense.

So, when we say, ‘works better’ we mean the product will meet and exceed all of the physical requirements, but it will also work on an emotional level, which leads us to ‘looks better’.

look better

Whether something looks good is purely subjective right? Well, not necessarily. If a product looks right, then people tend to recognise that this goes beyond personal taste.

We work hard to create design elements that are meaningful. This is the difference between unnecessary styling and [good] industrial design. Our design is not about adding flashy 3D graphic devices or expressing the designer’s egos. Visual elements need to express and build the client’s brand, communicate a feeling, and guide the user in how to operate the product.

go further

Users will develop enduring relationships with products they understand and that work for them. They will use them for longer and will favour that brand.

The products should also last longer functionally and make efficient use of the planet’s resources in manufacture and use. Good design endures in style by eschewing fashion and incorporating meaningful design features that do not date. When they do come to the end of their working life there should be a clear path for their repurposing or recycling.

They should build brands in terms of recognition, message, and through sales.

and our clients agree

“We have worked with Lamb Industries for several years now. They have been consistently excellent at understanding our complex products and the needs of our customers.

Their creative product designs, on several of our product lines – Cranes and Waste Handling Solutions – have ensured that our quality engineered products are easier to manufacture, easier to use, and, great to look at!

We have established a great partnership which we are sure will endure into the future.”

Willeke Mudde, Global Marketing & Communications Director at HYVA