HYVA - Truck Cranes

the brief

Industrial Design has been embedded into HYVA's ambitious overhaul of many of its key products, ensuring that the engineering innovation is reflected in the look and feel of the new products. Our collaboration with HYVA began with a complete aesthetic and ergonomic overhaul of their EDGE truck cranes. This led to the creation of a Corporate Product Design language - guidelines to implement this fresh image across diverse lines of business.

the design

HYVA’s central attribute is ‘quality engineering’, which was our focus for the crane. Features needed to be deliberate and well crafted, emphasising the innovation, skill, and time put into the product. We created meaningful design features that conveyed the product’s physical attributes of strength and flexibility, as well as the emotional attributes of reliability and ease of use.

We also implemented extensive ergonomic changes, such as the setup of the controls, to create a logical layout that made them more accessible and intuitive to operate. Furthermore, we put a lot of emphasis on the clean but clearly defined aesthetic of the crane, a trait found across all of HYVA’s products to make it a distinctly ‘HYVA’ product.

"We have worked with Lamb Industries for several years now. They have been consistently excellent at understanding our complex products and the needs of our customers. Their creative product designs, on several of our product lines – Cranes and Waste Handling Solutions – have ensured that our quality engineered products are easier to manufacture, easier to use, and, great to look at!"

Willeke Mudde, Product Marketing & Events Manager at HYVA

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